This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.hellobeautiful.style including any information you may provide through our site when you purchase a product or service, sign up to our newsletter or take part in a prize draw or competition. By providing us with your data, you warrant to us that you are over 13 years of age. Hello Beautiful. Style is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

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Contact Details

Our full details are:
Full name of legal entity: Hello Beautiful
Email address: mel@hellobeautiful.style
Postal address: 2 Kingsway Fenham

Newcastle upon Tyne

NE4 9UH

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If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
The information we hold about you must be accurate and up to date. Please let us know if at any time your personal information changes by emailing us at mel@hellobeautiful.style

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Data we collect about you?

Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process certain types of personal data about you as follows:

• Identity Data may include your first name, maiden name, last name, username, marital status, title, date of birth and gender.

• Contact Data may include your billing address, delivery address, email address and telephone numbers.

• Financial Data may include your bank account and payment card details.

• Transaction Data may include details about payments between us and other details of purchases made by you.

• Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.

• Profile Data may include your username and password, purchases or orders, your interests, preferences, feedback and survey responses.

• Usage Data may include information about how you use our website, products and services.

• Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.

 

We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data.

 

Sensitive Data

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

 

How we collect your personal data

We collect data about you through a variety of different methods including:

• Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, phone, email or otherwise, including when you:

1. order our products or services

2. create an account on our site

3. subscribe to our service or publications

4. request resources or marketing be sent to you

5. enter a competition, prize draw, promotion or survey; or

6. give us feedback.

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• Automated technologies or interactions: As you use our site, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive Technical Data about you if you visit other websites that use our cookies.

• Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources as set out below:

  1. technical data from the following parties: Shopify, Google, Facebook, Mailchimp, Xero, Microsoft, Apple

  2. analytics providers such as Google based inside & outside the EU;

  3. advertising networks such as Google, Bing, Facebook (including Instagram) based inside & outside the EU; and

  4. search information providers such as Google based inside & outside the EU

  5. Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Shopify based outside the EU, HSBC based inside the EU and Xero based outside the EU.

  6. Identity and Contact Data from data brokers or aggregators such as Google based inside & outside the EU.

  7. Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.

How we use your personal data

We will only use your personal data when legally permitted. The most common uses of your personal data are:

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• Where we need to perform the contract between us.

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

• Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by emailing us at mel@hellobeautiful.style

 

Purposes for processing your personal data

Set out below is a description of the ways we intend to use your personal data and the legal grounds on which we will process such data. We have also explained what our legitimate interests are where relevant.

We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are using your data. Please email us at mel@hellobeautiful.style if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

 

 

Marketing Communications

You will receive marketing communications from us if you have:

• requested information from us or purchased goods or services from us; or

• if you provided us with your details and ticked the box at the point of entry of your details for us to send you marketing communications; and

• in each case, you have not opted out of receiving that marketing.

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

You can ask us or third parties to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences OR by following the opt-out links on any marketing message sent to you or OR by emailing us at mel@hellobeautiful.style at any time.

Where you opt-out of receiving our marketing communications, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

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Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us at mel@hellobeautiful.style if we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

 

Disclosures of your personal data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above:

• Service providers who provide IT and system administration services.

• Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

• HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.

• Third parties to whom we sell, transfer, or merge parts of our business or our assets.

We require all third parties to whom we transfer your data to respect the